In a surprise move we now know who bought the Juiced Bikes brand at auction. the co-founders of Lectric eBikes, have acquired Juiced. They plan to rebuild the company, focusing on high performance and customer service. The acquisition includes the brand and IP, but not inventory or warranty parts.
In an exciting development for the electric bike industry, Levi Conlow and Robby Deziel, co-founders of Lectric eBikes, have announced their acquisition of Juiced Bikes. As the new owners and employees number one and two of Juiced, they’re embarking on a mission to rebuild and revitalize this beloved brand.
Juiced Bikes, established in 2009, has been a significant player in the e-bike market, known for its high-performance products and unique style. Levi and Robby, who have admired the brand for years and even became customers themselves, couldn’t bear to see Juiced fade away. They saw an opportunity to preserve its legacy and propel it into the future.
The acquisition process wasn’t straightforward. After winning an initial auction bid in October, which was rejected, negotiations continued for six months before the deal was finalized on March 27th. It’s important to note that this acquisition includes the Juiced brand name, intellectual property, trademarks, and design IP, but does not include inventory, warranty parts, or existing supplier relationships.
What does this mean for Juiced Bikes moving forward? Levi and Robby have outlined their vision:
- Maintaining Juiced’s commitment to high performance and quick acceleration
- Rebuilding the company’s infrastructure from the ground up
- Establishing exceptional customer service, matching the standards set at Lectric
- Innovating and developing new products that will surprise and excite customers
- Bringing performance and componentry at competitive price points
The new owners emphasize that Juiced and Lectric will remain separate companies, each with its own unique identity and customer base. They’re committed to advancing electric transportation and micromobility solutions across both brands.
In the immediate future, Levi and Robby will focus on relaunching the Juiced website, updating the brand, and engaging in product development. They’re eager to collaborate with the Juiced community during this process, encouraging customers to subscribe to email newsletters and SMS updates for the latest information.
One of their first priorities is addressing the situation of customers who placed pre-orders but didn’t receive their bikes due to the company’s previous difficulties. They plan to reach out to these customers to find resolutions, demonstrating their commitment to customer satisfaction from the outset.
The rebuilding process is expected to take 9 to 12 months, during which time they’ll be developing new products, rebuilding the team, and establishing the necessary infrastructure to support the brand. They’re approaching this challenge with the same enthusiasm and dedication that has made Lectric the number one selling electric bike company in the US for the past two years.
While acknowledging the work ahead, Levi and Robby are excited about the potential for Juiced Bikes. They aim to not only preserve what made Juiced great but to enhance it, bringing their experience in innovation, customer service, and even philanthropy to the brand. For fans of Juiced Bikes, this acquisition promises an exciting new chapter in the brand’s history, with the potential for groundbreaking products and an enhanced customer experience on the horizon.